| |

Digitech Systems Annual Reseller Event Offers Leadership for VARs
Economic Recovery Strategies to Boost Reseller Business in 2010
Greenwood Village, CO – January 26, 2010 – As the world emerges from what many economists are calling the “Great Recession,” businesses of all types are facing a marketplace that looks vastly different than what they’ve seen before. Digitech Systems hosted their annual reseller event, Makin’ Moolah January 14-16, 2010 in Denver, CO. For the 100+ Value-Added Resellers (VARs) in attendance, the message for 2010 was “Digitech Systems has the recovery strategies you need to grow your business.”
“Rather than hunkering down, we boldly moved forward in 2009,” said HK Bain, CEO of Digitech Systems. “We entered the Recession with the intent of emerging better and stronger, not battered and bruised. Today, we are a company with the people, values, and products that resellers can trust to carry their businesses forward into the new economy.”
Bain pointed to the strength of PaperVision® Capture, a new product released during 2009, which brings an unprecedented level of efficiency and power to information capture. He also highlighted 100% uptime for the company’s SaaS ECM service, ImageSilo®. Many Digitech Systems resellers point to ImageSilo as a key component to having endured the Recession well, and they see it as critical to a healthy VAR business in the New Year. Digitech Systems continues to tout their legendary customer service—evidenced by a 98% satisfaction rating—as a key differentiator for resellers who want their offerings to stand out in 2010.
Digitech Systems presented Christophe Morin, co-author of Neuromarketing: Understanding the Buy Buttons in your Customer’s Brain and co-founder of SalesBrain, as the keynote speaker for Saturday’s general session. Morin explained how new brain research has identified the part of the brain that makes decisions. He offered tips on how to create marketing and sales messages to cut through the clutter and reach that decision-making brain. “Marketing is one of the best strategies businesses can invest in during an economic recovery. Powerful new brain research can help businesses design marketing claims and materials that reach buyers and help them make decisions about what to buy,” said Morin. “It is a unique opportunity to cement brand identity, grow market share, and increase revenues.”
“Making it through is not all you need to do. Get out of your bunkers and go to work. The market is looking for leaders. We’re asking our resellers to join Digitech Systems in taking that leadership role,” said Bain.
About Digitech Systems, Inc.
Digitech Systems, Inc. enables businesses of any size to more effectively and securely manage, retrieve and store corporate information of any kind using either PaperVision Enterprise content management (ECM) software or the world’s most trusted SaaS ECM service, ImageSilo. By significantly reducing the cost, Digitech Systems has moved ECM from a luxury convenience to an essential element for every well-managed business.
Digitech Systems continues to raise the standard of excellence in the ECM sector, as evidenced by the numerous awards they have received including the InfoWorld 100, CRN’s Emerging Tech Dynamos and multiple Nucleus Research ROI Awards. To learn more about the company’s software and services that deliver any document, anywhere, anytime, visit www.digitechsystems.com.
|
|
|